Thursday, December 26, 2019

Prehistoric Life During the Pleistocene Epoch

The Pleistocene epoch represented the culmination of 200 million years of mammalian evolution, as bears, lions, armadillos, and even wombats grew to bizarrely large sizes--and then went extinct due to climate change and human predation. The Pleistocene is the last named epoch of the Cenozoic Era (65 million years ago to the present)Â  and is the first epoch of the Quaternary period, which continues to this day. (Up to the year 2009, when paleontologists agreed on a change, the Pleistocene officially began 1.8 million rather than 2.6 million years ago.) Climate and Geography The end of the Pleistocene epoch (20,000 to 12,000 years ago) was marked by a global ice age, which led to the extinction of many megafauna mammals. What most people dont know is that this capitalized Ice Age was the last of no less than 11 Pleistocene ice ages, interspersed with more temperate intervals called interglacials. During these periods, much of North America and Eurasia was covered by ice, and ocean levels plummeted by hundreds of feet (due to the freezing of available water at and near the poles). Terrestrial Life Mammals: The dozen or so ice ages of the Pleistocene epoch wreaked havoc on megafauna mammals, the largest examples of which were simply unable to find enough food to sustain their populations. Conditions were especially severe in North and South America and Eurasia, where the late Pleistocene witnessed the extinction of Smilodon (the Saber-Toothed Tiger), the Woolly Mammoth, the Giant Short-Faced Bear, Glyptodon (the Giant Armadillo), and Megatherium (the Giant Sloth). Camels disappeared from North America, as did horses, which were only reintroduced to this continent during historical times, by Spanish settlers. From the perspective of modern humans, the most important development of the Pleistocene epoch was the continuing evolution of hominid apes. At the start of the Pleistocene, Paranthropus and Australopithecus were still extant; a population of the latter most likely spawned Homo erectus, which itself competed with Neanderthals (Homo neanderthalensis) in Europe and Asia. By the end of the Pleistocene, Homo sapiens had appeared and spread around the globe, helping to hasten the extinction of the megafauna mammals that these early humans either hunted for food or eliminated for their own safety. Birds: During the Pleistocene epoch, bird species continued to flourish around the globe, inhabiting various ecological niches. Sadly, the giant, flightless birds of Australia and New Zealand, such as Dinornis (the Giant Moa) and Dromornis (the Thunder Bird), quickly succumbed to predation by human settlers. Some Pleistocene birds, like the Dodo and the Passenger Pigeon, managed to survive well into historical times. Reptiles: As with birds, the big reptile story of the Pleistocene epoch was the extinction of oversized species in Australia and New Zealand, most notably the giant monitor lizard Megalania (which weighed up to two tons) and the giant turtle Meiolania (which only weighed half a ton). Like their cousins around the globe, these giant reptiles were doomed by a combination of climate change and predation by early humans. Marine Life The Pleistocene epoch witnessed the final extinction of the giant shark Megalodon, which had been the top predator of the oceans for millions of years; otherwise, though, this was a relatively uneventful time in the evolution of fish, sharks, and marine mammals. One notable pinniped that appeared on the scene during the Pleistocene was Hydrodamalis (aka Stellers Sea Cow), a 10-ton behemoth that only went extinct 200 years ago. Plant Life There were no major plant innovations during the Pleistocene epoch; rather, during these two million years, grasses and trees were at the mercy of intermittently plunging and rising temperatures. As during preceding epochs, tropical jungles and rainforests were confined to the equator, with deciduous forests and barren tundra and grasslands dominating northern and southern regions.

Wednesday, December 18, 2019

William Shakespeare s Macbeth Essay - 1406 Words

Macbeth Essay Since the beginning of time people looked up to the stars asking Gods their fate. Fate is a belief, that there is a set path for an event that is both unavoidable and inevitable, that there is a fixed natural order to the cosmos. In the play Macbeth by William Shakespeare, viewers can observe fate or (prophecy) playing a major role. William Shakespeare was born April 1564 and died May 1616, during his life Shakespeare wrote 37 plays, and 157 sonnets, Shakespeare is also known for being the owner of the Globe Theatre. In Macbeth every character has a set fate, to live or to die. Macbeth s fate was the most interesting, and mysterious. It was foretold that Macbeth will become king, and so he did. Although paying a hefty price for the crown. Macbeth seems to be surrounded by evil people who manipulate him for their gaine. The three witches and Lady Macbeth played with Macbeth using his fate, as their weapon. This play is set in Scotland, during a time of unrest, violence and war. It sh ould also be pointed out that Macbeth is not historically accurate, and that actual historical events that are mentioned in this play are not following the timeline. Macbeth s judgment was clouded by his ambition in becoming king. The three witches have foretold to Macbeth that he will become king, or did they? Could have witches manipulated Macbeth to murder his Duncan. The three witches seem out of this world, could it be that they selected Macbeth s fate, for him.Show MoreRelatedWilliam Shakespeare s Macbeth Essay1207 Words   |  5 Pages 2015 Macbeth Research Paper When studying literature or reading a play, our attention is drawn to the protagonist or antagonist. Shakespeare directs our attention onto heroism, which can be seen across all of his plays like Macbeth or Julius Caesar. The protagonists Macbeth and Banquo conquer the evils that face them throughout the plot. However, the nature of violence that takes place throughout Shakespeare’s plays is in relation toâ€Å"the source of the killing of the soul†(Macbeth and theRead MoreWilliam Shakespeare s Macbeth Essay1827 Words   |  8 PagesEnglish IV DE/AP 24 January 2016 Macbeth Research Paper Although William Shakespeare is not historically accurate with his play Macbeth, there are many possible reasons as to why his historical interpretation differs from reality. He may have wished to flatter the king and, when taken into historical context, may have wished to warn others of the fate handed to those who would oppose the king. Although there are many differences between the play and history, Shakespeare remains truthful in some aspectsRead MoreMachiavelli ´s Principle in Macbeth by William Shakespeare Essay1648 Words   |  7 PagesTHESIS STATEMENT Macbeth, by William Shakespeare, applies the Machiavellian principles of how princes should properly conduct themselves which is directly applied through Duncan, Macbeth, Lady Macbeth, and Malcolm. PURPOSE STATMENT Through analytic research, this paper will examine, as well as, compare and contrast the Machiavellian principles to the characters in Macbeth. The focus will include the influence of his principles, how they affect the characters, behaviors, and if they fit the descriptionRead MoreLust of Power Depicted in William Shakespeare ´s Macbeth Essay700 Words   |  3 PagesMurder, ghosts, and floating daggers are the usual attractions for most that read William Shakespeare’s Macbeth, and yet there is an important theme that some might overlook. Written in the early 17th century, Macbeth is believed to be based upon historical events listed in Raphael Holinshed’s Chronicles of Scotland and other current events of the time. Shakespeare constructs the memorable world of Macbeth with a mysterious and sinister atmosphere, incorporating diabolical elements into this worldRead MoreEssay about William Blake ´s Pity based on Shakespeare ´s Macbeth816 Words   |  4 Pages William Blakes colour print painting filled with watercolors and ink is known as Pity, it is one of a large group of paintings known as Large Colour Prints. In Pity, a woman lying on the ground appears to be deceased, while two figures riding horses fly above her with a young baby in hand. This painting was completed in 1795, but the painting relates more to the characteristics of renaissance style drawing. Sense the woman figure lying down does not appear in Macbeth’s simile on Pity, the womanRead MoreAmbition and Death - the Story of the Renaissance in Macbeth1189 Words   |  5 PagesRenaissance in Macbeth In the tragic drama Macbeth, written by William Shakespeare in 1606 during the English Renaissance, the hero, Macbeth, constantly declines in his level of morality until his death at the end of the play. Because of his change of character from good to evil, Macbeth s attitude towards other characters, specifically Duncan, Banquo, Lady Macbeth, and the witches, is significantly affected. In a larger sense, the theme of bad versus good kingship, embodied by Macbeth and DuncanRead MoreMacbeth Essay856 Words   |  4 Pages2012 MacBeth 5 Paragraph Essay A Tragic Tale of Ambition A Play By: William Shakespeare ENG-3UR As Shakespeare s tale of tragic ambition Macbeth progresses, Lady Macbeth undergoes a metamorphosis moving from a stable, loving wife, into a power hungry woman driven to madness by her own obsession for complete control. Although when the question who is ultimately responsible for Duncan s death is asked, many will point the finger at Lady Macbeth. While she played a role in manipulatingRead MoreMacbeth : Lightness And Darkness988 Words   |  4 PagesMuratovic Mr. Tice Honors English 2 6 March 2017 Macbeth Essay: Lightness and Darkness Is the lightness and darkness combination, implemented by Shakespeare in the play The Tragedy of Macbeth, foreshadowing Macbeth’s downfall? As many can identify conspicuous examples of light and darkness through characterization, the play has many hidden foreshadowing signifiers. Although many overlook the imagery created through the light and darkness in Macbeth, Shakespeare places these examples strategically to makeRead MoreWho Should You Trust?1543 Words   |  7 PagesTrust Issue in Macbeth â€Å"Fair is foul, and foul is fair. Hover through the fog and filthy air.† (Page 323). This line is one of the most important ones from Macbeth. Macbeth is one the most popular plays by William Shakespeare. Moss and Wilson state, â€Å"Some details of William Shakespeare s life are still shrouded in uncertainty. What is known is that he rose to prominence as a playwright in London toward the end of the sixteenth century and that he died on April 23, 1616. He wrote Macbeth sometime betweenRead MoreMacbeth by William Shakespeare1293 Words   |  5 PagesThe play, â€Å"Macbeth† is one of William Shakespeare’s tragic plays written approximately in 1606. The play centres on Macbeth who is a general in King Duncan’s army. Upon returning from a successful battle, Macbeth is confronted by three witches who claim they know the future. The three witches tell Macbeth that he will be the future King. The events that occur after this encounter between Macbeth and the witches are what makes this play a tragedy. This essay will focus on the treatment of gender in

Tuesday, December 10, 2019

Strategic Marketing Plan free essay sample

This growth will be the direct result of a new toothpaste product launch. The following plan draws on related Industry, Competitive, and Consumer analyses to justify the production of a â€Å"mouth pod† and the market for such a future-oriented design. The plan also provides an implementation plan for the launch of this product, as well as a recovery plan. Overall, this â€Å"outside-the-box† thinking will set Crest apart from its competitors. Unfortunately, given the current state of the economy, there are insufficient resources to support a national or even a regional launch of the new product. Thus, the product will initially launch in only one New York County. Rochester, in Monroe County was chosen on the basis that it holds the highest potential for the product’s success. Syracuse in Onondaga County and Binghamton in Broome County were not chosen. This choice is supported with data from a comparative analysis that demonstrates how and why it is believed to be the best potential geographical market. The recommended geographic area is premised on a detailed and careful assessment of the geographic market(s) and how the chosen county best suits this proposed strategy. This will serve as a trial; if the product performs well in Monroe County, it will later be rolled-out to more areas. This subsequent roll-out will determine whether the product is given a national launch. SITUATIONAL ANALYSIS: SWOT STRENGTHS * Inventive design, unlike any other toothpaste product on the market. * TWBA Chiat Day will significantly assist Crest in leveraging the So Mod Mouth Podsâ„ ¢. * Consumers are seeking coupons due to the current state of the economy. WEAKNESSES * Most of Crest’s products are either mature or declining within the product life cycle. As a result, new products are continuously introduced. * Competitors are able to quickly release comparable products, intensifying competition. * Toothpaste promotions often use sales to drive new purchases based on price. OPPORTUNITIES * Product differentiation- with the amount of rivalry, there is plenty of reason to invent and innovate. * Essential to western hygiene- there is no one who would argue that brushing one’s teeth with toothpaste is not a hygienic staple in western culture. * Emerging markets- as is true with a large variety of industries, the developing world poses a huge opportunity for growth. THREATS * Everyone is essentially selling the same thing- The Company is no longer selling toothpaste, but more the brand or the features of the toothpaste. * Low switching costs- At one point, toothpaste purchases were mainly driven by individual habits, inclination towards particular flavor and familiarity with the product However, consumers are much more price-sensitive after the recession, even in the recovery stage. They do not always stick to brands they desire, they are now shopping for the best value. * Competitors, namely Colgate, infringing on prized shelf space. ISSUES ANALYSIS amp;OBJECTIVES Issue #1: Product differentiation The toothpaste product market is heavily saturated with products (and product lines) that are very similar to each other. They all cover the range of benefits that toothpaste consumers seek, from whitening to tartar control. Consumers are fatigued by the vast array and similarity of toothpaste products available on store and virtual shelves. Fatigue in relation to innovation exists as well, because toothpaste brands have pushed innovation to its limit. Even the newest toothpaste products like Colgate â€Å"New? Optic White Toothpaste and Crest â€Å"New? 3D White Toothpaste do not have much of an edge. Six months after launch, the perception of innovation and relevance fades away. Whitening was once an innovative feature, but is now expected. For a new toothpaste product to be successful, it will need to break free of this mold. Objective: To achieve sales of 50,000 packs of day and night â€Å"mouth pods† by the second quarter. Strategy: Crest will follow a strategy based on innovation and disruption. The launch of this new product will break through the clutter comprised of existing toothpaste products. It will feature the Crest logo, thereby boosting brand awareness and sales of other Crest products. Ultimately, a new product category may arise out of a successful campaign for this launch. The new product will be available in two versions: one made specifically for brushing in the morning, and a companion product made specifically for brushing at night. The daytime use product would have light-colored packaging, and the nighttime use product would have dark-colored packaging. If the product is very successful, it could set other brands into their own category of being â€Å"anytime† toothpaste products. Crest’s new brand will gain market share from being in its own niche. A companion product for nighttime use will push more people to brush their teeth before going to sleep. This will not only improve the top line growth of Crest’s new brand, but it will also cause consumers to develop the good habit of brushing two or more times a day; this may also increase the frequency in which a consumer must purchase toothpaste. Tactics: The new product will have a slightly higher price point than that of Crest’s current â€Å"New? products and those of competitors. Since toothpaste is a low involvement purchase, tactics will focus on drawing consumers? attention. Display stands and posters will accomplish this by brining consumers? attention to the product’s placement on retail shelves. The package design will stand out amongst other toothpaste products on the shelves. Online promotions will include banner ads on retail websites and social media profiles, including Facebook and Twitter. Special offers for the product will be made both online and in stores. Issue #2: Growth Stagnant growth in the U. S. market has plagued the toothpaste industry. As mentioned in the Industry Analysis, 98% of Americans are users of toothpaste, which does not allow for much growth. The population it is not increasing at a rate high enough to sustain our goals of driving up sales in this country. Objective: To move Crest to the position of market leader by at least 5% points by the end of the fourth quarter. In current terms, Crest would need to gain another 6% of the market to ultimately have 41% and a five point advantage over Colgate. Strategy: Jump start the competition against Colgate by targeting a niche segment of the U. S. population who already enjoy luxury grooming products and are willing to try wild and new products. The primary target would be adults, ages 18-45 who consider themselves to be upper-middle class. The secondary target includes 18-30 year-olds who are still experimenting with new products and have not settled into a rut of brand loyalty. Our new product delivers the burst of innovation that has been so severely lacking in the toothpaste industry. We are offering a brand new delivery system and a feature that has yet to be mass-produced. Tactics: Strategic product releases that start in higher end supermarkets and drugstores. Releases will then move down the scale towards large discounters and superstores such as Wal-Mart. Although the new product will be priced only slightly higher than the average toothpaste, the goal is to position it as a more luxurious and fun way to brush one’s teeth. The roll-out for the test market will begin in January of 2013 and continue being released, hitting discount stores in July. The time sensitivity of this product release is almost irrelevant because there is no season of increased sales. Starting early in the year is just a ploy to have a fresh and energizing start to 2013. Placement on shelf will be further taken into consideration once packaging is completely finalized. Issue#3: Existing Brand Loyalty Consumers are more likely to continue purchasing toothpaste brands that they have used since an early age. Therefore, in order to gain a leading market share within the toothpaste segment of the oral care industry, it will be essential to break current purchasing behaviors of our targeted consumers. Objective: Our objective is to increase our brand equity by 25% within the first year of our pilot phase, specifically from repeat purchases by conquest buyers, who initially try Crest „New? So Mod Mouth Podsâ„ ¢ after being exposed to our integrated advertising campaign. Strategy: To spend $3M on advertising and promotion through an integrated advertising campaign that will highlight the benefits exclusively offered by our brand. Crest „New? So Mod Mouth Podsâ„ ¢ will reinvent the functionality of toothpaste and will bring a refreshing change to consumer perceptions of the category. Pamp;G and its competitors provide toothpaste products that meet current consumer expectations: whitening, plaque and tartar control, fluoride treatment, sensitivity, cavity and gingivitis prevention, and fresh breath. However, Pamp;G understands that consumers more strongly demand value, quality, and convenience. Overall, Pamp;G acknowledges the current, stagnant, state of the oral care industry and projects that the â€Å"pod† design will be a profitable opportunity to capitalize upon. Crest „New? So Mod Mouth Podsâ„ ¢ will fuse the benefits of current products with such a futuristic product design, that in effect it will weaken the bonds of loyalty non-Crest users have. The awareness of this fusion will be accomplished through targeted advertisements. Tactics: Advertising amp; Promotion Ad Agency Service Pamp;G will assign TBWA Chiat Day responsibilities for the launch campaign of Crest â€Å"New? So Mod Mouth Podsâ„ ¢, aligning our vision of Crest â€Å"New? So Mod Mouth Podsâ„ ¢ with the culture of this agency that values the concept of disruption as the underlying basis of its campaigns. Trial offer Pamp;G will send out to a sample of consumers $1. 50 off any purchase of our Crest â€Å"New? So Mod Mouth Podsâ„ ¢. This will be for a limited time of one month, before coupon discounts decline in value. Social Media Facebook â€Å"Likes† amp; Free Samples: Pamp;G will offer a 2-flavor sample pack to the first 1000 consumers, who â€Å"like† the Crest â€Å"New? So Mod Mouth Podsâ„ ¢ Facebook Page on the day of our launch. MARKETING MIX Product: Crest „New? So Mod Mouth Podsâ„ ¢ A pack will contain 60 pods; consumers could use one to brush in the morning and one at night. One product would be expected to last for one month before replacement. Crest aims to provide a whole-mouth cleaning experience that is convenient and intuitive. The product is sleek and modern in both look and feel. Our New Product’s Features The new product will have a mix of innovative and expected features. Innovative features include the products formulation; it is a fusion of toothpaste, gel and mouthwash in a round capsule. Within each capsule there will be invisible pockets of pressurized air. Like foaming toothpastes, this product will begin to foam soon after popping in a user? s mouth. The foam will get in-between teeth to fight cavities and kill germs that cause bad breath. The volume of one capsule is smaller than the amount of toothpaste generally applied by consumers to a toothbrush. The mouth pods are safer than toothpaste in cases of accidental ingestion. Active Ingredients Sodium Fluoride (0. 243%). Energy blend: panax ginseng root extract, acai fruit extract, yerba mate leaf extract, guarana seed extract. Inactive Ingredients: Glycerin Hydrated Silica, Water, Sorbitol, Sodium Hexametaphosphate, Propylene Glycol, Flavor, Peg-12, Cocamidopropyl Betaine, Sodium Lauryl Sulfate, Carbomer 956, Sodium Saccharin, Poloxamer 407, Polyethylene Oxide, Xanthan Gum, Sodium Hydroxide, Cellulose Gum, Titanium Dioxide. A blend of panax ginseng root extract, acai fruit extract, yerba mate leaf extract and guarana seed extract will serve as a very slight stimulant. While these substances won’t provide the kind of instant jolt expected from caffeine, they will deliver a healthier feeling of energy and alertness. The product for use in mornings would promote this feature as a burst of energy, a perfect way to start the day. Silica is similar to what dentists use to create a professional clean feeling. Expected Features Initially in relation to the research found about our target market, there will be a variety of basic flavors like Mint and Bubblegum. One of the product’s ingredients are a patented flavor booster to keep breathe ultra fresh. The product uses a fluoride mineral formulation to strengthen weakened tooth enamel. It reinforces enamel layers by rebuilding the weak spots on teeth. A sensitive element in the formulation protects against painful oral sensation. The product provides twelve hour protection from gingivitis, plaque, tender gums, bad breath, cavities and tartar. It promotes healthy gums and safely lifts off yellowing surface stains to restore natural whiteness to teeth. Packaging Design: The packaging will divide its capacity amongst a place for the day pods and the night pods. It will be clearly labeled. An advantage of this is that two different flavors can be included in one package, which gives the consumer the ability to have choice. This is innovative because usually a consumer is confined to one flavor, until they purchase a new tube of paste. Price With an analysis of current products and our assumptions of the cost of goods sold, we believe Crest „New? So Mod Mouth Podsâ„ ¢ must initially be priced at $5. 25 unit cost (without sales tax or shipping cost). Promotion An integrated marketing communications campaign will leverage the strengths of outdoor, print and television advertisements to create positive brand impressions. Online promotions will also be used: the design of Crest? website is modern and easily navigable, with links to social media extensions. A Facebook page will be created to focus solely on the new product, while Crest? s main Twitter account will promote the new product. Word of mouth buzz will be generated as the product becomes more popular. It will stem from creative in-store displays and social media communications. Place amp; Distribution Channels Crest â€Å"New? So Mod Mouth Pods will be available in the oral health care aisle of many stores in Monroe County, including CVS Pharmacy, Wegmans, Target, Walgreens, Wal-Mart, K-Mart, Sam? Club, and Costco. It will further be available for purchase online at the following websites: CVS. com, Target. com, Costco. com, Drugstore. com, Walgreens. com, Amazon. com, and Soap. com. Target Market Overall, the current target consumers for Crest „New? Toothpaste Podsâ„ ¢ are adults, ages 18-45 who consider themselves to be upper-middle class. The secondary target includes 18-30 year-olds who are still experimenting with new products and have not settled into a rut of brand loyalty. The basis for this decision is supported by the overall situational analysis, and pecifically the Consumer Analysis, which demonstrates that young adults are the largest demographic segment that adopts new product innovations. In effect, introducing a higher priced innovative product will be perceived as attractive to yo unger men and women, who are financially able and willing to try a new product. Given the research completed within the Consumer Analysis the county that best fulfills our target market is Monroe County. This county contains the highest population size of all three counties with a population of 735,343 people (Census, 2010). As shown in figure 1, Rochester (the largest metropolis area in Monroe County) has one the largest percentage of individuals between the ages of 15-49. Figure 1 also indicates that Rochester contains the highest percentage of the population with households containing individuals less than 18 years of age. By capturing this segment of the market, Crest can capitalize on repeat purchasing of these individuals, who will eventually be purchasing their own products. The Rochester area contains the highest population of African Americans of the three major cities with 41. 7% (Census 2010). This is a concern when marketing a new toothpaste product because as mentioned in the Consumer Analysis, African Americans are the most prone out of any demographic to purchase store brands over national brand toothpastes. However, when looking at the snap shot of the three counties provided in the Consumer Analysis African American’s only represent 15. 2% out of 735,343. This makes the finding insignificant and should not hinder the success of our new product when looking at the total population of the county. Figure 1: Overview of the three most populous areas in each of the counties | Monroe | Broome | Onondaga | Households with individuals under 18 years | 30. 40% | 23. 40% | 29% | 15-49 | 54% | 44. 60% | 54. 70% | 0-49,999 | 70. 30% | 67. 60% | 70. 00% | $50,000 to $200,000+ | 29. 70% | 32. 40% | 30% | Per capita money income in past 12 months (2010 dollars) 2006-2010 | $17,865 | $21,455 | $17,866 | Median household income 2006-2010 | $30,138 | $30,702 | $30,891 | Persons below poverty level, percent, 2006-2010 | 30. 40% | 27. 80% | 31. 10% | Since we are marketing a new innovative toothpaste product, promotion is another primary aspect in reaching our target market. The advertisements that accompany the launch of the â€Å"New? So Mod Mouth Podsâ„ ¢ should focus on the point of differentiation that this product will provide, such as convenience and multi-functionality. This will propel the product into a more diverse demographic segment as well. The income of the consumer is another factor driving the sales of this product. The Claritas? profiles that were identified in the Rochester Area were as follows: Suburban Sprawl, Young Influential, Domestic Duos, Home Sweet Home, New Empty Nests, and Country Casuals. These profiles were seen to be the most apt to be innovators or at the very least have the capital to try a new product. As outlined in the Consumer Analysis, these profiles have the income as well as the innovator psyche. When analyzing the areas surrounding Rochester, Esri data shows that the population contains affluent Prosperous Empty Nesters, College Towns, Sophisticated Squires, Connoisseurs, and Aspiring Young Families. The profiles of the surrounding areas of Rochester are ideal consumers for our new product because they indicate savvy consumers, who have the appropriate discretionary income to spend on new innovations and are motivated to do so. The Rochester area contains a number of colleges and universities, which will further fuel the sales of this new product, with convenience as the primary selling point. The benefits analysis section within the Consumer Analysis outlines what the consumer needs are. Consumers desire a product that makes clear points of difference, making the selection process less cumbersome. Since So Mod Mouth Podsâ„ ¢ are so unique from the other typical toothpaste products available, it will be easy for the consumer to perceive the added benefits of this product. So Mod Mouth Podsâ„ ¢ provide the consumer with all the mainstream benefits, while reinventing the toothpaste industry. RESEARCH amp; EVALUATION 1. Objective: To achieve sales of 50,000 packs of day and night mouth pods by the second quarter. Evaluation Mechanisms: Sales will be monitored by retail databases as they occur, and reported back to Crest immediately. 2. Objective: To move Crest to the position of market leader by at least five (5) percentage points by the end of the fourth quarter. In current terms, Crest would need to gain another 6% of the market to ultimately have 41% and a five point Advantage over Colgate. Evaluation Mechanisms: Market-share charts the issue of stagnant growth, will need a constant eye on the whole industry. Specifically, the amount of sales each company is acquiring. A market-share chart will become the most important tool in keeping the goal of becoming the industry leader on track. Sales will be monitored by retail databases as they occur, and reported back to Crest immediately. Other research will come from reevaluating the most desirable shelf space in stores. To negotiate the best spot in the aisle, the most looked-at spot needs to be known. Its common knowledge that eye level is preferable, but reaffirming research wouldn’t hurt. The research on market share will begin immediately and continue throughout 2013. The ideal shelf space research will finish 3 months prior to the launch to allow time for negotiation with retailers. Evaluation of the tactics will come via tracking sales figures, units sold, and the market share throughout 2013. 3. Objective: Our objective is to increase our brand equity by 25% within the first year of our pilot phase, specifically from repeat purchases by conquest buyers, who initially try Crest „New? So Mod Mouth Podsâ„ ¢ after being exposed to our integrated advertising campaign. Evaluation Mechanisms: Management Dashboard Through the use of our Active Data Warehouse we will be able to track all of our marketing campaigns and how closely they are aligning with our strategies stated above. We will initially be offering $1. 50 coupons, and will be actively measuring the impact of this on our weekly sales and revenue. Furthermore, TWBA Chiat Day will gather extensive consumer data based upon the advertising and promotion campaigns that the agency puts forth to implement within the next year.

Monday, December 2, 2019

It Is Commonly Accepted That The Beowulf Epic Was From The Anglo-Saxon

It is commonly accepted that the Beowulf epic was from the Anglo-Saxon period. It is so commonly accepted because of the strong evidence in the story. Then, because of all of these parallels that can be drawn it is safe to say that a reader who is unaware of Anglo-Saxon society cannot fully understand this epic. That is why I plan to explain the basic principles of this society to better comprehend the epic at another level. There is obviously very little reference to women in this story. In class it was discussed that it may be due to the little importance of women during the time period. However, I have found that during the Anglo-Saxon period females were not of little significance. They believed that in women there was an element of holiness and prophecy. They even asked advice of their women. It is also true that women were often arranged in marriage to keep peace. This may seem insulting but isn't it a compliment to believe that a woman can turn anger into an armistice. It is argued that perhaps women were mostly left out of the story because the poet chose instead to develop the meaning of male to male friendships. This is supported by many works of the era while many of them centered around male characters. The warriors in Beowulf did have wives and families but it is suggested that this was insignificant to the story. The male friendships were highly valued at the time. Beowulf was surrounded by noble warriors who would have protected him with their lives. This sort of brotherhood is formed that is worth more than gold. One of the biggest debates surrounding Beowulf is that of religion. Did the poet intend for this to be a Christian based work. While I will not be discussing the issue in depth there is one aspect of it that had been bothering me. It is that of the strong emphasis of revenge in the text. This makes it seem as though Beowulf does not fit the Christian value system at all. Yet I found that the tooth for a tooth, eye for an eye was not so literal at the time. It was strongly encouraged that instead of avenging the death of your kin by killing the one who had committed the crime that the killer should pay a werglid or "manpayment". These werglids were based upon the deceased's social standing. An eorl or nobleman was worth twelve hundred shillings, a ceorl or ordinary free man was worth two hundred shillings, and a slave whether he was killed or just damaged beyond repair was worth only one pound. The church also declared that priests were equivalent to nobleman in these cases and their monasteries received any compensation. Anglo-Saxon culture placed value on public esteem. Many believe that treasure was very important. However, to be respected and loved by everyone was a man's worth. Treasure seemed to be accumulated from this love and respect. But this treasure was not meant to be hoarded. Often a gift was given away. This helped a hero to stay well-liked. It is pointed out that in Beowulf he is buried with his treasure. This does not mean that the people placed importance on this. They were simply making a point that a priceless ruler had just died. The hoard could have easily been used to buy peace. It was so hard in the 7th and 9th centuries to keep out of war that a peaceful king was the greatest wealth. Beowulf's people recognized this and that is why they buried his riches with him. Because they knew that he was worth it tenfold. All of these aspects of Anglo-Saxon culture make Beowulf a more credible and maybe even more interesting story. It is a sort of James Bond. The hero is placed in an existing place and precise historical context which makes it easier to swallow. Since most people are aware of modern culture, James Bond is easily interpreted. Just these few Anglo-Saxon facts that have been discussed can also develop a better understanding of Beowulf. Bibliography Chickering, Howell D. Readings on Beowulf. pgs. 38-44 San Diego:Greenhaven Press, 1998 Robinson, Fred C. Readings on Beowulf. pgs. 49-54 San Diego: Greenhaven Press, 1998 http://www.geocities.com/Athens/2471/beowulf.html

Wednesday, November 27, 2019

Free Essays on What Do Hobbes And Locke Have To Say About How Society Was Formed

What do Hobbes and Locke have to say about how society is formed? How does this relate to their ideas about what reason is? What would civilisation be like if ‘society’, as we know it, was not formed? Hobbes and Locke tried to answer this by coming up with state of nature theories. The state of nature was a way of rationalizing how people would act in their most basic state. Hobbes believed that in a state of nature all men are at war, no one had any individual rights and life was a constant struggle for power ending in death. The search for power is the natural state of humans. Hobbes went on to say that nature has made men equal, even though some are more intelligent and/or stronger than others; they are still equally capable of killing each other. The ‘desire’ to escape this equality, has led to laws of nature discovered by reason. Locke believed god was the prime factor in politics. In a state of nature he believed individuals born with certain natural rights given by god, not the society or the government. Everyone had the right to property as long as they kept too two rule s. The first being that there is enough property for everyone and secondly nothing should be allowed to spoil. Locke also sees reason as a law of nature, which he sees is what makes people act civilised to one another. Thomas Hobbes was raised in the English Civil War, which probably influenced his idea that living in the state of nature would off been one of total chaos. ‘Whatsoever therefore is consequent to a time of war, where every man is enemy to every man, the same is consequent to the time wherein men live without other security than what their own strength and their own invention shall furnish them withal. In such condition, there is no place for industry; because the fruit thereof is uncertain: and consequently no culture of the Earth; no navigation, nor use of the commodities that may be imported by sea; no commodious building; no in... Free Essays on What Do Hobbes And Locke Have To Say About How Society Was Formed Free Essays on What Do Hobbes And Locke Have To Say About How Society Was Formed What do Hobbes and Locke have to say about how society is formed? How does this relate to their ideas about what reason is? What would civilisation be like if ‘society’, as we know it, was not formed? Hobbes and Locke tried to answer this by coming up with state of nature theories. The state of nature was a way of rationalizing how people would act in their most basic state. Hobbes believed that in a state of nature all men are at war, no one had any individual rights and life was a constant struggle for power ending in death. The search for power is the natural state of humans. Hobbes went on to say that nature has made men equal, even though some are more intelligent and/or stronger than others; they are still equally capable of killing each other. The ‘desire’ to escape this equality, has led to laws of nature discovered by reason. Locke believed god was the prime factor in politics. In a state of nature he believed individuals born with certain natural rights given by god, not the society or the government. Everyone had the right to property as long as they kept too two rule s. The first being that there is enough property for everyone and secondly nothing should be allowed to spoil. Locke also sees reason as a law of nature, which he sees is what makes people act civilised to one another. Thomas Hobbes was raised in the English Civil War, which probably influenced his idea that living in the state of nature would off been one of total chaos. ‘Whatsoever therefore is consequent to a time of war, where every man is enemy to every man, the same is consequent to the time wherein men live without other security than what their own strength and their own invention shall furnish them withal. In such condition, there is no place for industry; because the fruit thereof is uncertain: and consequently no culture of the Earth; no navigation, nor use of the commodities that may be imported by sea; no commodious building; no in...

Saturday, November 23, 2019

Free Essays on American Government

America as we know it includes a vast network of representative governments. During the colonial period of early America, Virginia was the first to introduce a representative assembly. This first glimpse of democracy influenced the shape of America today. It eventually caused the colonies to drift away from monarchial England, and to establish a democratic government. Ironically, from this government, slavery and racism sprouted. In an attempt to make Virginia a more pleasant place to live, the governor was instructed to create an assembly with the power to make laws. The assembly included two members from each plantation to serve as burgesses, or representatives. Convening in 1619 it became the first colonial, representative body (p.13). This was a significant step in the formation of America. A group of men representing the residents of a particular land would make laws that were meant for them. This was democracy at its earliest stage in America. Everywhere one goes today in America, there is democracy. Whether a church council, school club or the state general assembly, a representative group is always present. Democracy shapes America. One could view the first democratic group responsible for today's freedom. This was the assembly formed by George Yeardly (p.13). Perhaps, if the Virginia Company had not instructed the governor to establish an assembly, the idea of democracy might not have instilled into the minds of the colonists. Surely, without this first appearance, it is questionable that an idea suppressed for centuries under the English monarchy would surface anywhere else. Moreover, it led the way for other settlements to adopt a similar code. Another way the representative body shaped America was slavery. Most representatives approved slavery and practiced it. The early burgesses of the Virginian assembly received land as their pay wages (p.14). They needed people to work their newly acquired lands. Therefore, inde... Free Essays on American Government Free Essays on American Government America as we know it includes a vast network of representative governments. During the colonial period of early America, Virginia was the first to introduce a representative assembly. This first glimpse of democracy influenced the shape of America today. It eventually caused the colonies to drift away from monarchial England, and to establish a democratic government. Ironically, from this government, slavery and racism sprouted. In an attempt to make Virginia a more pleasant place to live, the governor was instructed to create an assembly with the power to make laws. The assembly included two members from each plantation to serve as burgesses, or representatives. Convening in 1619 it became the first colonial, representative body (p.13). This was a significant step in the formation of America. A group of men representing the residents of a particular land would make laws that were meant for them. This was democracy at its earliest stage in America. Everywhere one goes today in America, there is democracy. Whether a church council, school club or the state general assembly, a representative group is always present. Democracy shapes America. One could view the first democratic group responsible for today's freedom. This was the assembly formed by George Yeardly (p.13). Perhaps, if the Virginia Company had not instructed the governor to establish an assembly, the idea of democracy might not have instilled into the minds of the colonists. Surely, without this first appearance, it is questionable that an idea suppressed for centuries under the English monarchy would surface anywhere else. Moreover, it led the way for other settlements to adopt a similar code. Another way the representative body shaped America was slavery. Most representatives approved slavery and practiced it. The early burgesses of the Virginian assembly received land as their pay wages (p.14). They needed people to work their newly acquired lands. Therefore, inde...

Thursday, November 21, 2019

Alcon technology infrastructure Essay Example | Topics and Well Written Essays - 750 words

Alcon technology infrastructure - Essay Example The IT setup within the Alcan foundation was not integrated. Every department had an IT setup and rules of its own. It was therefore highly impossible for the higher management to approximate clearly the total amount that was being spent annually at the overall IT infrastructure. For certain departments IT costs were being recorded in the operating expenses for that department instead of being signified under their own respective head. This eventually resulted in the misinterpretation of the actual figures on the macro level. As a result when the top management did not get an idea of the actual expenses they did not a lot the actually required funds to the respective departments. Monitoring of IT activities was impossible owing to the fact that since they were being categorized under multiple heads at the human resource level, it was impossible to single them out and monitor them. The haphazardness of resources and the inconsistent allocation of resources had enabled rise in the need of outsourcing since none of the processes were properly synchronized within departments of the organization. A single organizational environment contained consultation with over 1000 distinct information systems. The implementation of even the simplest of information systems became very costly this way because of absence of integration among organizational departments. A committee was formed which was responsible for handling the communication requirements of individuals. The directors of each department got a chance to propose their thoughts to the committee which was then supposed to pass it forward to the executive leadership. While the changes seemed quick and promising this view was mainly being captured from the upper management level. There was a high possibility that the changes that the human resource and the lower management were being made to go through were not very welcome by them. There was a high possibility that the existing low level

Wednesday, November 20, 2019

Human Resource Management Essay Example | Topics and Well Written Essays - 250 words - 2

Human Resource Management - Essay Example For example the mission statement of McDonalds is â€Å"To be our customers’ favourite place and way to eat†. It can be clearly seen here that McDonalds wants to be the favourite place for customers and hence it wants all its employees work in a similar fashion. A vision is different from mission in aspects of goal orientation. Vision is the basic goal of the company which it has to achieve in the future. It is something which the company can achieve if the mission statement is followed. Vision is set by the company for long term goals and it can only be achieved if all the protocols are followed by the employees. Both vision and mission are necessary for organizations as they help the employees to understand the basic role of the company in this world. It gives an overview to both the customers and the employees about the company and tell them as to what exactly are they trying to achieve through their

Sunday, November 17, 2019

Jollibee Essay Example for Free

Jollibee Essay Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee knocked down a multinational red-haired clown named Ronald? Let’s see another inspiring story of the founder of one of my ideal businesses. With its success, a Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+). Wow! Tony Tan Caktiong’s Life and his Jollibee company is another rags to riches story of an entrepreneur that truly inspires everyone. Tony was the third of seven siblings born to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. Tony to return back to Manila and pursue his course Chemical Engineering at the University of Santo Tomas (UST). In 1975, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant located in Quezon City and learned that it was offering franchise when he saw a poster for it. By the month of May, with his family savings, he took P350,000 to grab the franchise opportunity and opened two Magnolia ice cream parlors named Cubao Ice Cream House. They all worked hands-on but as the business propels, they noticed they could not do it all so they started to set up an organization hired store managers, and trained people. Tony started with just two ice cream. Then after two years, he offered chicken and hamburger sandwiches, because customers were telling them they didn’t want to be eating ice cream all the time. They prepared the food in the back kitchen, and soon noticed that people were lining up more for hamburgers than for ice cream. Then in 1978, when they already had six ice cream parlors, they asked themselves: â€Å"Why don’t we change into a hamburger house?† That was also the time they decided to incorporate and realized they needed a brand name. They were looking for a symbol that would represent the group, and because Tony was very impressed with Disneyland characters, they decided on a bee. The bee is a busy creature that produces honey – one of life’s sweetest things. They thought it would be a very good symbol to represent everybody. They decided they would all be very busy and happy at the same time, because if they were busy but not happy, it would not be worth it. That’s why they put the word jolly and just changed the â€Å"y† into â€Å"i† to form a brand name JOLLIBEE. â€Å"It wasn’t long before we heard that the multinationals were coming in – including McDonald’s. Friends started asking us if we were going to get a McDonald’s franchise but I remember saying, if you franchise, you can’t grow outside the Philippines†, says Tony.

Friday, November 15, 2019

Parent and Teenager Relationships Essay -- Papers Adolescent Teens Gro

Parent and Teenager Relationships As a child begins to enter adolescence, there appears to be a rise in conflict between the adolescent and parents. The amount of conflict differs from family to family and is dependent on many factors. It is mainly due to the changing characteristics and growing of the adolescent and the way in which the rest of the family adjusts to these changes. Adolescence is a time of challenge and change for both teens and parents. Teens are at a stage in life where they face a multitude of pressing decisions -- including those about friends, careers, sex, smoking, drinking, drugs and parental values. At the same time, they are confronted with profound physical, social and emotional changes. Myths of adolescence are perpetuated because adults do not spend the time and effort learning about normal, expected changes during this period. It is much easier for us to put a label on people rather than to try to understand them. The teen years are truly "high speed, high need" years. Here are some concepts of conflict and some areas to look out for. While most parents realize there are normal struggles between parents and teens as their sons and daughters struggle for independence and identity, they are often shocked by the length and intensity of the conflict. They are stunned by apparent rejection of some of their most sacred values and confused by their teenagers "acting up" and "acting out." In attempting to become psychologically independent of their parents, teens often attempt to move completely away from any control or influence by their parents. When the rejected teenager reaches the limit of patience and tolerance, he or she lashes out -- rejecting the family, the school, the church, the s... ...en. As a parent you also have to make sure you have certain expectations that need to be followed. You have to expect cooperation and courtesy at home as well as to be able to get a good night?s sleep without worrying where your teenager is. There are no magic, easy solutions. However, a parent is wise to communicate absolute support to a young teenager by letting them know that you love them and will always be there for them. As an adult, you must model acceptable adult behavior in all situations. If you can say "I'm sorry I got angry," or "I apologize for criticizing you before listening to all you have to say," teens will have more respect for all adults. It is also useful to remind young teenagers that it is easier to treat them as adults if they act like adults. And it is very useful to adult parents to remember that they were once teenagers themselves.

Tuesday, November 12, 2019

American Imperialism and Early Progressives Essay

The issues America had with other countries all revolved around things like that. There was the Louisiana Purchase. There was the Mexican-American War. There was the â€Å"54-40 or Fight† crisis involving England and the Oregon Territory. Beginning with the Spanish-American War, the US turned towards expanding its power and having more of an impact on the international scene. The US then did things like taking and running the Philippines. It pushed for the â€Å"Open Door† in China. The war represented the first major military engagement for the United States borders since the Mexican-American War and led to a desire of United States interests throughout the Caribbean and into the western Pacific region . The war’s outcome led to dramatic increases in the United States navy budget and U. S military involvement in the Philippines, resulting in a three-year war. The Spanish-American War created policies promoting overseas investments and expansion, later referred to as â€Å"dollar diplomacy† under President Taft. Before that, this expanded policy could be seen in the Open Door policy regarding China. It could also be seen in President Theodore Roosevelt’s engineering a revolt in Panama against the Colombian government and then negotiating for the Panama Canal Zone and construction of the Panama Canal. 2) Explain how the following individuals responded to the economic and social problems created by the industrialization during the late nineteenth and early twentieth centuries: Jane Addams, Andrew Carnegie, Samuel Gompers, Upton Sinclair Thesis: Industrialization may have created a dramatic increase in wealth but brought along social and economic problems, Andrew Carnegie responded to these problems with the gospel of wealth, Sinclair attacked corruption in industry’s, Jane Addams with Hull Houses and movements for women and Samuel Gompers with the AF of L. Addams focused on poverty, low wages, poor conditions and the need to assimilate immigrants. Her goal was to help with the poverty and bad lives of of urban life. She established a settlement house, Hull House, in Chicago in 1889. 00 settlement houses were established across America because of her. She advocated the regulatory movement for slums and factories that opposed child labor and sweatshops and advocated for the 8-hour working day for women. Carnegie did want to fix the issues of the emerging economy with his vertical integration of the steel industry. Carnegie built wealth around efficient monopolistic operations, vertical integration, lowest possi ble wages, exploitation of workers, and forbidding unions. He advocated the Gospel of Wealth, and economic survival of the fittest. Yet, Carnegie also held that excess wealth was a trust for communities, and he established the many Carnegie funded public libraries. Altogether he gave away over $150 million. Gompers organized unions into the American Federation of Labor; unions were independent but cooperated on bread and butter issues. He wanted higher wages, fewer working hours, business liability for injuries, mine safety laws, and leverage of skilled unions; the AFL coordinated strikes and boycotts. The AFL had 2 million members by 1904 but mostly omitted semi- and unskilled workers and women. Sinclair wrote the book The Jungle in 1906 and described meatpacking conditions, which made Theodore Roosevelt push for the 1906 Meat Inspection Act that established sanitary rules and inspections. Sinclair was an investigative muckraker focusing on abuse of workers. 3) How Successful were the progressive reforms during the period 1890 to 1915 with respect to the following: Industrial condition, Urban life, politics Progressive reform helped in seeing the creation of labor unions like The Knights of Labor and The American Federation of Labor. These unions pushed for higher pay and shorter work days for workers by attempting to organize the laborers. They achieved some of what they desired to but not all do to the advanced organization and quick methods of reacting of the companies. the reforms were successful in terms of industrial conditions. Examples of this: Creation of strong labor unions such as The Knights of Labor and the America along with Federation of Labor. These unions pushed for higher minimum wages and pay and shorter work days. Also, to rid of child labor. For Urban life improvements, i didnt develop an argument yet but i have these ideas that were successful: The Hull House, Public Education, Crime, Pollution and theres a whole lot more but im working on it now. Sorry but that’s all i have:( In addition, the Conserative reforms of Teddy Roosevelt and Taft. TR added the Yellow Stone National Park to a protective reserve. Taft built off of these ideas with more parks being made into reserves. How successful were progressive reforms during the period 1890-1915 with respect to TWO of the following? Industrial conditions; urban life; politics. The late 19th century and early 20th century were marked by a period of reforms known as Progressivism. During this time, leaders of Progressive reforms aimed to improve American lives by instigating changes that would influence politics and urban lifestyles. Progressivism generally helped improve the everyday life and reduced corruption within the nation’s legislations. During the Progressive Era, President Theodore Roosevelt adapted in 1904 what was known as the Square Deal program. This was the main program that outlined business relationships between the corporate leaders and the industrial workers and that fairness and equality would preside over the connection. However, in order to prevent a communistic society and maintain competition in the economy, Roosevelt did not eliminate all trusts. He declared that there were some â€Å"good† trusts, along with the bad ones. The â€Å"good† trusts were those that were free from corruption and would generally maintain a fair and just relationship between employer and employee. The program included the Sherman Antitrust Act, which demanded that the trusts be judged by the acts they have committed. This act successfully signaled the end of corrupt trusts, along with the passing of the Elkins Act. The Elkins Act prevented the rich and the well known to benefit and receive rebates on the railways. The Elkins Act forced the railroads to create an equal rate for people of all walks of life and it could not be subject to change. In the coal strike of 1902, hundreds of thousands of Americans refused to work in the mines without improvements to working conditions.

Sunday, November 10, 2019

Human Condition †Away by Michael Gow Essay

Literature can reflect the human condition by presenting aspects of our existence, including the wide range of emotions, our mortality and the transformations which differentiate us as a species. Examples of texts which do so include the play Away by Michael Gow, the photo â€Å"Woman on Bondi† by Marco Bok and the poem â€Å"Ode To A Nightingale† by John Keats, which provide similar and contrasting views on these aspects of humanity. Away by Michael Gow, first published in 1986, is an Australian play set in the 1960s, following the Vietnam War, which explores the mortality, loss, restoration and transformation experienced in our existence. Gow suggests that Tom is the catalyst through his characterisation of Puck in â€Å"A Midsummer Night’s Dream† in the opening scene. He alludes to Tom’s role as a healer, as it is through his death that others are able to begin the process of restoration – â€Å"Give me your hands, if we be friends, and Robin shall restore amends†, while adding elements of magic through the play-within-a-play. Tom engineers the play’s upheaval through the ‘Puckish’ curse – â€Å"I hope you have a rotten holiday† and by conjuring up the storm further into the text, which causes both great conflict and the restoration of the characters. The mortality of our existence is also expressed through Tom. By reading the excerpt from â€Å"King Lear† in the final scene, Tom undergoes a cathartic transition, reflecting upon his foreshadowing death and finally accepting its inevitability – â€Å"while we unburden’d crawl towards death†. Gow’s casting of Tom as Lear insinuates that he has completed his role as the healer and is ready to face his destiny. Despite the tragic overtones conveyed through these lines, the concept of a new beginning is also implied through the stage directions and setting – â€Å"The light becomes bright, summery, morning† and thus reflects the positive aspect of being able to accept our mortality. The concept of loss and restoration is portrayed through Coral, whose process of healing is triggered by Tom’s role in â€Å"A Midsummer Night’s Dream†, with Gow using a soliloquy following the performance allowing Coral to express her emotions and reach out to the audience – â€Å"What angel wakes me from my  flowery bed?† The repetition of this line throughout the dramatic monologue reinforces her ‘awakening’ from depression and dysphoria, with the angel acting as a recurring motif for Tom’s role as the healer. The â€Å"flowery bed† can also be interpreted as Tom’s deathbed and thus, she unknowingly foreshadows his fate. Gow uses the play-within-a-play, â€Å"The Stranger On The Shore†, to express Coral’s final acceptance and restoration. This play demonstrates love, sacrifice and death, with Coral’s role allowing her to experience the greatest change. The repetition of the line â€Å"I’m walking† emphasises this change and portrays her healing. Gow also uses the lighting of the bonfire as a symbol for the death of old beliefs and a signal for new life, â€Å"They’ve lit a bonfire on the beach. Look!†. Similarly, Gwen goes down the path of restoration, as she is initially encapsulated within a shell formulated from her materialistic mentality, â€Å"We’ve got a brand new caravan. Everything you could want.† Her change in attitude is triggered by the storm which Gow uses as symbol for cleansing, bringing in elements of magic – â€Å"The FAIRIES return and stage a spectacular storm†. The emotional breakdown of Gwen as she receives news of Tom’s illness also expresses her change and she seeks forgiveness from Jim, â€Å"You must hate me? I’m sorry†¦Ã¢â‚¬ . The clichà ©d expression – â€Å"There’s a terrible taste in my mouth† as Gwen tries to take the Bex Powder also emphasises her transformation. Thus, Away echoes the human condition by expressing aspects of our existence which deal with our mortality and the transformations we may experience. Bibliography â€Å"Away†. Gow, Michael (1986)†Michale Gow’s Away†. Beckett, Wendy (Glebe: Pascal Press, 1993)

Friday, November 8, 2019

Free Essays on American Justice

America is a country that has long been praised for its principles of democracy, freedom, and equal justice for all. Our country was founded on those principles, as well as the idea that all are â€Å"innocent until proven guilty†. Our society today tries to uphold these principles, and as stated by the New York State Courts, â€Å"the mission of the [New York State] Unified Court System is to promote the rule of law and to serve the public by providing just and timely resolution of all matters before the courts.† (New York State Guide to the Courts, page 1). Over time, however, the system has been eaten away by politicians and others who are more concerned with their own gains than with the greater good. The judicial system in America has become a mockery of all that it once stood for; it is now a dog and pony show in which all the participants are more interested in the media’s attention than in ensuring that justice is served. Initially, the American judicial system was founded on the idea that â€Å"law is reason free from emotion† (Aristotle). The founders of the system strove to create one that provided equal justice for all, regardless of race, creed, religion, and gender. The idea was to break away from the Napoleonic principle of â€Å"guilt until innocence is proven†, and provide a haven for all American citizens. If accused of a crime, you were guaranteed several basic, unalienable rights. The judicial system functioned exactly as designed. Attorneys for the defense and the prosecution, as well as the judge, were largely unconcerned with public opinion, and presented their cases based on actual fact, and a desire to uphold the integrity of the system they were representing. At some point in history, this attitude shifted. It could be attributed to the growing influence of the media, or it could be a symptom of a much larger evil; the exact cause is unknown. What is glaringly clear is that nowadays, the judicial ... Free Essays on American Justice Free Essays on American Justice America is a country that has long been praised for its principles of democracy, freedom, and equal justice for all. Our country was founded on those principles, as well as the idea that all are â€Å"innocent until proven guilty†. Our society today tries to uphold these principles, and as stated by the New York State Courts, â€Å"the mission of the [New York State] Unified Court System is to promote the rule of law and to serve the public by providing just and timely resolution of all matters before the courts.† (New York State Guide to the Courts, page 1). Over time, however, the system has been eaten away by politicians and others who are more concerned with their own gains than with the greater good. The judicial system in America has become a mockery of all that it once stood for; it is now a dog and pony show in which all the participants are more interested in the media’s attention than in ensuring that justice is served. Initially, the American judicial system was founded on the idea that â€Å"law is reason free from emotion† (Aristotle). The founders of the system strove to create one that provided equal justice for all, regardless of race, creed, religion, and gender. The idea was to break away from the Napoleonic principle of â€Å"guilt until innocence is proven†, and provide a haven for all American citizens. If accused of a crime, you were guaranteed several basic, unalienable rights. The judicial system functioned exactly as designed. Attorneys for the defense and the prosecution, as well as the judge, were largely unconcerned with public opinion, and presented their cases based on actual fact, and a desire to uphold the integrity of the system they were representing. At some point in history, this attitude shifted. It could be attributed to the growing influence of the media, or it could be a symptom of a much larger evil; the exact cause is unknown. What is glaringly clear is that nowadays, the judicial ...

Tuesday, November 5, 2019

Top 5 Resources For Free Online Learning

Top 5 Resources For Free Online Learning Want to study but short of cash? Here are five of the best online education service providers to check out! If you’re feeling the itch to learn something new, but your financial affairs are encouraging you to calm the hell down, there is some good news coming your way – you can study for free online with many different providers. Great news! To make things easier for you, we’ve collected the top course providers in one place, all of which are affordable. You can track your progress, choose your own schedule, work to your own pace, and basically, enjoy a user-friendly experience which allows you to learn without heavy price tags. So here are our highlights: Coursera Service This particular website is great from the start because it is easy to use. Almost all the courses displayed on the website offer free access, and prices are related to graded work, of which there is financial aid available. The site is aimed towards learners who want to earn a grade but can’t afford to pay the sometimes high fees related to colleges. Advantages Basically, it’s the large number of courses on offer, with over 1200 displayed. There is also the option to head further into your subject if you choose, with the funding option for many people, What subjects are on offer? It’s impossible to list them all, but you can learn about power electronics, genetics and society, as just two examples. If you fancy earning your stripes in data science, you’re catered for, as well as many options for creative writing courses. Website: coursera.org EDX Service The website gets you excited because it highlights the advantages and fun of learning on its front page. The fact that many partners are also on board, such as the University of California, and Harvard University to name just two, is a real confidence booster. There are countless courses to choose from, and you can look at courses which are starting soon, ones currently underway, as well as the ones which are self-paced, e.g. you do it all at your own speed. Advantages We’ve outlined many already, but the big name is probably what sells it. There is also a large range of education levels on offer, including high school and XSeries, which means nobody misses out. This is a very accessible site for all. What subjects are on offer? Again, there are far too many to list, but subjects span across business and management, communication, economics and finance, architecture, arts and culture, to name just a few. English grammar and essay writing is a popular one. Website: edx.org Open University Service Everyone has heard of the Open University, and the big name gives you major confidence boosting, as well as the high level of customer service. Many employers see Open University courses as being as good as, if not better, than college courses, and there are also paid courses on offer, with financial aid options clearly displayed. The free courses are plentiful, with over 800 different subjects. Advantages The big name is probably the best advantage we can give, but the customer service on offer is another one – basically you are never on your own, even though you are studying on a distance basis. What subjects are on offer? Far too many to list yet again. Some of the most popular currently are essay and report writing skills, introduction to cyber security, and introduction to book-keeping and accounting. Website: open.edu Academic Earth Service This company believes that everyone deserves the chance to study and be educated, and was started up in 2009. Many of the world’s top colleges are featured, which again gives you confidence, and there are many courses to suit every possible interest, across many different levels. Advantages There is a large catalogue of providing colleges listed, so you know that what you’re studying has major clout. On top of this, the list of subjects is seemingly endless. What subjects are on offer? Subjects span many different topic areas, including accounting, management, business marketing, education, and psychology. Website: academicearth.org Open Education Database Service Our final choice gives away its service in the title – it is a database, and a great site to head for everything in one place, without having to trawl the internet for other providers. There are over 10,000 free online courses displayed across many large colleges and universities. Advantages Basically the ease of use, because everything is there for you. On top of this, you have confidence in knowing that accreditation is by large scale organisations. What subjects are on offer? As there are 10,000 shown, you will certainly find what you’re looking for. A few to suggest are Advanced Biology, and Advanced Chemistry, to name just two out of countless more in the same niche. Website: oedb.org

Sunday, November 3, 2019

Marketing research for Ice pad and Outline the process for gathering Paper

Marketing for Ice pad and Outline the process for gathering data for and explain how you would analyze the inf - Research Paper Example Yet again, market research can help management decide how best to deliver their products to the target market. With many manufacturers producing and marketing a variety of ice pads in the U.S. it is important for a new entrant in the market such as Ice Pads Limited to establish what kind of products it needs to offer to win a significant part of the market. Ice Pads Limited was established in 2011 and has been a market leader in the supply of ice pads in China. The company sees a great potential in the United States, and particularly in New York City where winter sports are commonly played. The company targets individuals of either gender who engage in winter sports such as skating and ice hockey aged between 16 and 60. The sports are played by people across all socio-economic backgrounds and who have different lifestyles. Although these games are popularly played during the winter season when there is a lot of snow, there are places in New York that have ice courses for playing thro ughout the year. The major competitors in the New York market include Paragon Sports, New York Golf Center, and Jack Rabbit, all of which offer various ice pads used for sporting purposes. Problem Definition Ice Pads Limited needs to establish the kind of ice pads to offer to the New York market, the best price for the products, and the factors that people consider when buying ice pads for winter sport activities. The organization is a new entrant in the market and needs to offer unique and well priced products to win a significant part of the market within its first year of operations. Objectives 1. To establish what customers like or dislike about the products that are offered in the market currently 2. To establish what needs to be improved in the products offered in the market currently to make them better for customers 3. To establish the factors that consumers consider when buying ice pads 4. To establish the appropriate price for ice pads in the New York market Research Metho ds Data for market research can be drawn from primary or secondary sources according to Wight (2013). During the market research, primary as well as secondary data will be collected. Secondary data will be drawn from the Internet and brochures produced by competitors in the market. Primary data will be collected through a field survey. During the survey, a sample of 50 respondents randomly drawn from New York city will be issued with questionnaires containing about 10 closed ended questions. Given that the products for which the market research is conducted are mainly bought and used by individuals across all age groups, the sample frame will include individuals of either gender, living in New York City aged between 16 and 60 years interested in and actively engaging in winter sports. In this respect, the samples will include individuals who have at least taken part in one winter sport at one time or another in their life. The samples will be drawn from different streets in New York City. The researchers will draw the samples by randomly approaching individuals between the age of 16 and 60 going about their businesses. The potential respondents will be asked to spare a few minutes of their time and introduced to the research. More specifically, the researcher will introduce themselves before briefing the potential respondent about the study; its nature and the objectives of the

Friday, November 1, 2019

Cultural difficulties can be difficult to manage, even if they Essay

Cultural difficulties can be difficult to manage, even if they anticipated - Essay Example The so-called resource-based approach to strategic management, for instance, is based on this line of thinking (Barney, 100-110, 1999; Dereskey, 230-244, 1997). Even though it cannot be allocated and generated in a way entirely analogous to the financial resources of a corporation, it is still an integral part of strategic management (Itami, 108-114, 1987). A strategic resource is defined as a resource that can be shifted from one business strategy application to another (Lorange, 132-154, 2000) - not only financial funds or technological expertise, but also human resources. Without the growth of human resources as a strategic resource within a corporation, it will be difficult to secure the long-term strategic future of the corporation, even though financial resources might be adequate (Evans, 102-128, 1996). Managers of international workforce are currently witnessing an increase of cooperative cultural problems as vehicles for implementing strategy, particularly in multinational contexts where joint cultural problems, licensing agreements, project cooperation, and other methods of cooperation are becoming commonplace (Contractor and Lorange, 144-187, 2003). The reasons for the growth of cooperative cultural problems are manifold: they may make scarce strategic resources last longer by utilizing complementary resources from several partners; they may allow faster market penetration; they may be a political necessity, and so on (Lorange, 164-176, 1986). It is interesting to notice that, while strategic alliances in the past often might have been seen as the "next best" options, with full ownership being preferred, today the positive emphasis on creativity and opportunity seeking through bringing together complementary creative teams seems to have put these types of cooperative how manage rs can overcome problems arising from cultural differences of employee strategies in an even more favourable light (Chakravarthy and Lorange, 316-322, 1999; Lorange and Roos, 141-153, 1992). The human resource function is particularly critical to successful implementation of such cooperative cultural problems or how managers can overcome problems arising from cultural differences of employee strategies. Several strategic human resource issues surrounding these cooperative cultural problems, however, are not well understood; therefore, the present article raises and discusses a number of them. It can be argued that the choice of a cooperative international business should satisfy several requirements of each participating partner. The cooperative international business must create a value-added chain by bringing together synergistic factors for a combined output greater than the sum of the outputs of each participating partner. The combined output must result in a competitive product or service, in comparison with alternative sources of supply. A partner in a joint international business may wish to keep a certain degree of discretionary control over its unique resources. Some strategic resources, such as unique technological skills or relevant marketing expertise may not as readily be made available to

Wednesday, October 30, 2019

Legal Advice Essay Example | Topics and Well Written Essays - 1000 words

Legal Advice - Essay Example Warren Buffet is the chairman and CEO of the company and is greatly responsible for a number of investment initiatives. From the start of his business at Berkshire Company, he paid more attention to long-term investments in openly quoted stocks. However, presently his focus has shifted to purchasing entire companies (Sharon, Steven & Corinne, 2002). Currently, the company holds a number of companies comprising of confectionary, marketing, railway, home fittings. It manufactures detergents and is involved in the sale of jewelry. In addition, Berkshire is involved in newspaper printing, production and supply of uniforms as well as numerous local electric and gas utilities. According to a report released by Forbes Global in the year 2000, Berkshire Hathaway was ranked 18th largest public corporation worldwide (Carroll, 2009). Berkshire Hathaway Company revealed their plans to invest a total of $5 billion in in the Bank of America on August 25th, 2011. The Bank of America was at the time experiencing hard economic times. They had been having disputes with regard to how foreclosure practices were managed. Ultimately, this implied that they were also having concerns with their mortgage investors. In total, they had approximately $ 8.8 billion loss and a huge amount of it accredited to the disbursement they made with the mortgage financiers. In addition, the bank of America was also planning to fire several workers. Following the announcement by Berkshire Hathaway to invest in this bank, the shares increased by over 25%. The bigger part of Berkshire India is owned by Berkshire Hathaway. According to a statement released by the Company, another plan with regard to this subsidiary corporation is to sell and supply common insurance merchandises in India via its operational distribution portal. Their preliminary emphasis will be on motorized insurance. However, the firm regularly updates its business model so as to meet the necessities of the fast developing Indian insura nce sector. In addition, the firm will advance into health, life as well as travel insurance if they the market turns out receptive as stated further by the statement (Braem, 2009). However, for successful implementation of their plans, there are business regulations that will be observed.Naturally, administrative laws are related to the government as well as the manner its organizational units work. In this perspective, administrative law consists of three precise elements. There are; replication of businesses as per the recommended style, coordination of dissimilar efforts into one bigger organization and continued daily operations of the firm in smooth process to help achieve their set objectives (Twomey& Jennings, 2010). For Berkshire Hathaway Company to operate successfully, they will require licenses and permits that are necessary for conducting their business online or e-commerce business, just like all other corporations. A state business permit is the major document needed for the purposes of taxation and carrying out other basic business operations (Miller and cross, 2013). The firm will also be required to pay sales tax for conducting business online as per the state regulations (Bentley, Galliher & Ferguson, 2007). Berkshire Hathaway Company is advised to comply with the available laws and regulations as operating without license could lead to fine of closure by the regulating authorities. This determines which elements of

Monday, October 28, 2019

The Spread of Islam in the Middle East Essay Example for Free

The Spread of Islam in the Middle East Essay The Muslim Perspective   Islam is the religion of all prophets of God, including Adam, Abraham, Lot, Moses, Jesus, and Muhammad.   Born in Mecca, Muhammad is known among Muslims as the final messenger of God to have brought a divine book on earth for the guidance of humanity.   Moreover, he is the reviver of Islam, rather than its founding father.   Ã‚  Ã‚  Ã‚   At the time of Muhammad’s birth in Mecca, Arabia was going through a period called the Age of Ignorance.   The followers of Abraham’s faith had turned to idol worship, and turned the Holy Ka’aba into a house of idols which they circumambulated naked.    Tribal feuds were very common; bloodshed was not rare.   Moreover, the society of Arabia at the time looked down upon women so much so that its people buried their baby girls alive.   Crime flourished, and there was no hope of bringing justice into the existing order.   Ã‚  Ã‚  Ã‚   Muhammad grew up among idol worshippers, who referred to him as Sadiq (Truthful) and Amin (Trustworthy).   At the age of forty, the man was visited by Archangel Gabriel who informed me about the new message of God to be revealed to Muhammad in order to revive the faith of Abraham once again. This message was the same as that received by the messengers before Muhammad.   The most important tenet of the faith was that there is no god except Allah (translated in Arabic as The God); and nobody else has any right to be worshipped.   The rest of the Ten Commandments were also included as the basic principles of faith.   Humanity, through Muhammad’s revival of Islam, was reminded to do good deeds, to stop killing unlawfully, to honor the parents, to stay away from adultery and fornication, and to expect final judgment and the afterlife in either heaven or hell.   Ã‚  Ã‚  Ã‚   With its social ills, the society of Arabia required reform at the time that Muhammad received the message of God.   Many people, upon hearing Muhammad’s message in Mecca, embraced Islam.   The prophet also sent some of his followers to other cities of Arabia in order to spread the message.   Once again, he was joined by a lot of people who embraced the faith and accepted him as a God-sent guide on earth.   Ã‚  Ã‚  Ã‚   Muhammad was also visited by some of the people from Medina, previously known as Yathrib.   These people wholeheartedly accepted Islam, before Muhammad moved to their city faced by severe trials in Mecca.   Such trials were posed by the idol worshippers of Mecca who insisted on continuing to worship idols as well their practices from the Age of Ignorance.   Even when Muhammad had moved to Medina, the idol worshippers of Mecca kept on harassing him and his followers.   This led to various battles between the forces of God and Muhammad, and those of the infidels.   Ã‚  Ã‚  Ã‚   Muhammad and his followers were often victorious on the battlefield.   Although they lost much at the same time, their main force was Allah who never let them give up in the face of trials.   By the time Muhammad conquered Mecca, the Muslims alongside Muhammad had become a tremendous power. As a matter of fact, the prophet of God conquered Mecca without bloodshed.   The awe that he had inspired in his enemies was enough to allow him and his followers a peaceful reentry into the city of the Ka’aba.   Many of Muhammad’s enemies also embraced Islam.   Historians inform us that even his enemies were thoroughly impressed by Muhammad’s personality, and especially his sense of forgiveness.   Ã‚  Ã‚  Ã‚   Muhammad expired soon after the conquest of Mecca.   His followers, having spent time with a great role model, continued to fight battles against the infidels who provoked them.   Furthermore, the prophet’s followers continued to move to far and distant places to spread the message of Islam.   Ã‚  Ã‚  Ã‚   Muhammad’s followers entered many lands in the Middle East as conquerors and rulers.   After settling in new lands in the Middle East, they showed by example the humane treatment of peoples that Muhammad himself had shown them.   Countless people embraced Islam in the Middle East, although they were never forced to do so, given that Islam prohibits the use of force to spread the message of God.   Ã‚  Ã‚  Ã‚   Muslim conquests were always for the cause of God’s faith.   Hence, Umar, one of the four chiefs or caliphs of Islam after Muhammad, took Muslim armies to invade Palestine and Mesopotamia.   Muslim armies under Umar also won a crushing victory over the Byzantines.   This paved the way for them to conquer Egypt and Syria.   Following a victory over the Sassanid Empire, Umar and his followers also overwhelmed the Persians in Mesopotamia. The Non-Muslim Perspective Although Muhammad had a great personality, his faith was essentially spread by the sword.   Muhammad only claimed that he was God’s messenger by taking notes from the Holy Bible.   Moreover, his followers conquered many lands because they were greedy for power.   People in the Middle East who came to be ruled by Muslim invaders had no choice but to accept Islam, given that the Muslims inspired fear into the non-Muslims.

Saturday, October 26, 2019

An Inspector Call :: English Literature

An Inspector Call Responsibility n being responsible; a moral obligation or duty; a charge or trust; a thing one is responsible for. Responsibility is very important in the play, because no body was actually officially fully blamed. So Priestley leaves it up to the audience to decide who is to blame, if anyone. If the so-called Eva Smith really existed, and if the inspector was really. Gerald:"That man wasn't a police officer." (Page 62) Birling:"There you are! Proof positive. The whole story's just a lot of moonshine" (Page 70) At the time Priestley wrote this book there was very large boundaries between the rich and the poor where huge. So he wrote this book on responsibility. So from what I know, I think the reason why Priestley used a rich family to base the play around is because wealthy people thought they were on a morally different plane. They felt were not accountable for anything, so Priestly made them vulnerable to show they were human and so had to conform to the same morals and ethics. Sheila: "he knows. Of course he knows. And I hate to think how much he knows that we don't know yet." (Page 26) This gives the play more power, knowing the rich are vulnerable, even though they have threatened and attempted to bribe the Inspector to get out of trouble. Birling: "How do you get on with our Chief Constable, Colonel Roberts? I see him fairly frequently. We play golf together" (Page 16) This extra punch is given because; at the time it was made the rich were still almost invulnerable, they could not be touched by a commoner, and yet in this play a complete stranger - who is obviously less affluent than them, practically demolishes their lives. The life-style of the poor in that era was extremely bad - they worked extortionate hours for low pay and lived I slums. This meant the poor never had a glimmer of happiness: Gerald: "she was desperately hard up and at that moment was actually hungry" (Page 36) The play is the tale of a rich family, that are accosted by a man claiming to be a police inspector. The family members have sometime bad to a woman two of them were called Eva Smith and Daisy Renton. Inspector Goole pulls all of these incidents together and bluffs his way through the family's questions until they believe that it was a singular girl. The family then move through a process of blaming each other for pushing this girl to commit suicide, and thinking that their lives and family name is ruined. Then the family discover that Mr Goole is in

Thursday, October 24, 2019

Professional Athletes are not overpaid Essay

In my short life, if there is one thing I have noticed about the sports industry, it’s that money talks. Drew Brees just recently signed a $100 million dollar contract with the New Orleans Saints to play for five more years. Kobe Bryant of the Lakers made $25 million last year alone, while Alex Rodriguez made $32 million. This sure seems like a lot on money for men to be making just to play sports, or is it? Professional Athletes are very good at what they do and deserve every penny they get for the hard work and dedication they put in to just make it to the big leagues. It has become a tradition in this industry to have salary disputes and lockouts. However, what is really at the root of these negotiations? Maybe the players are being greedy and want more money and perks just to play. I used to think this way, but now I am not so sure that the players don’t truly deserve every penny they get. I don’t think there is one person who could argue that professional athletes are very good at what they do. These athletes have tremendous dedication to the games they play. Getting to the professional level is not as easy as it seems. Many high school basketball players dream of being the next Kobe Bryant or Lebron James, but the truth is that according to the National Collegiate Athletic Association (NCAA), there’s only a . 03% chance that they will make it from high school to the NBA, with a slightly higher chance of going from the NCAA to the NBA being 1. 2%. Professional Athletes are in an elite league. The amount of time and effort they put into their training to maintain their bodies’ is extraordinary. Many people argue that especially in today’s economy where people are barely making their mortgage payments or deciding between utilities and groceries, it is hard to hear about a professional athletes quarrel over the millions in salary they should earn just to play a game. Many people spend the majority of their lives working hard to only earn a small fraction of what a professional athlete makes in one year. Are the athletes the only ones at fault for these gargantuan salaries? I don’t think so. There are many rofessionals out there that make more than these athletes and no one complains about them. Consider the owner of Starbucks, Howard Shults, who made $98 million in 2008 for selling coffee products. That’s more than Brees, Bryant and James put together. Athlete’s become larger than life figures in person and with their salaries because of their fans. Everyone at some point in their lives has purchased tickets or merchandise relating to one of their favorite athletes. We are the ones that continue to perpetuate the ability for them to earn more and more each year. We constantly buy into the sports mania of official licensed merchandise, tickets, food and beverages at every venue. We as a society spend our hard earned money to see and be entertained by these athletes year after year. If people have a problem with the amount of the salaries they make, maybe they should stop going to games or refrain from buying their kid a jersey with their favorite players number on it. If society doesn’t buy into the sport then there is no money to be made. If there is no money to be made then there is no interest in bring the events to the fans. Let’s face it the sports industry is just that, an industry and business. Businesses are out to make money. To do that they need to have a product people want and in sports the athletes are the product. These athletes are just employees of the business they are in trying to get the most out of what they put in. Many of us get inspired when we see the achievements of some athletes. They sometimes help us see our own potential if we work as hard as they do. One of the most important reasons professional athletes deserve their pay is the beatings they take on their bodies’ season after season. Every time a player runs onto the field or court they run the risk of a season and sometimes life threatening injury. For example, according to Health Day newsletter the percentage for concussions in the NFL rose 21% in 2010. In 2010 the league reported 154 concussions in just the first half of the season. Many of us will recall the devastating injury of Buffalo Bills player Kevin Everett in 2007. Everett suffered a fracture vertebra and it was questionable whether he would ever be able to walk again. Many occupations don’t require that you intentionally put yourself in harm’s way for the sake of entertaining an audience. I realize professional athletes love what they do and would change their occupations for anything, but as a society we should recognize that their lives are not always as glamorous as it seems. After years of battle wounds their bodies are full of aches and pains. Many injured players find it hard to get health insurance because of the high cost to insure them and the fact that many insurance companies refuse to cover pro athletes. Professional athletes in general have a short career life. The average person will retire between the ages of 65-75. However, Drew Brees’ career will most likely be over in 5 years at the young age of 38. Although many players go on to have alternate careers after their professional athletic career, many are too beat up or don’t have the skills to perform any other type of career. Bottom line is we as fans create the demand for these professional athletes to continue to raise the bar for our own entertainment. It’s all about supply and demand. The sports industry is willing to supply us with the extraordinary talents these athletes bring to the fields and courts and we as a society continue to demand more out of them. The more we demand the more they supply, the more they supply they more we pay and the more the athletes will be paid. Athletes are not paid for what they do; they are paid because people want to watch what they do. So again I must state professional athletes are very good at what they do and deserve every penny they get for the hard work and dedication they put in to just make it to the big leagues and entertain fans.

Wednesday, October 23, 2019

Feral Children Essay

Genie was a modern wild-child, discovered on 1970. She had been isolated from society for something about ten years. When she was discovered, she had suffered from severe social deprivation. Among the problems that were caused by lifestyle she was imposed to, were significant physical problems. According to Ward (2007): â€Å"She had a strange bunny-like walk— she held her hands up in front of her like paws and moved in a halting way. She could not chew solid food and could hardly swallow. She spat constantly. She sniffed. She was not toilet-trained and could not focus her eyes beyond 12 feet. She weighed 59 pounds and was 54 inches tall. † Some of these problems are undoubtedly caused by girl’s extremely limited social interactions. Her habit to spit and sniff, her strange style of walking are caused by lack of social interaction. Normally an average child is surrounded by the adults who give to it plenty of examples as to how to walk, how to do things and how to behave. Toilet-training also is an acquired skill that is learned only in constant interaction with parents or fosterers, i. e. in constant social interaction. Genie’s inability to focus her eyes at objects that were at relatively long distance from her is a result of life in an environment that had almost no visual stimuli, and hence this physical problem is also result of social deprivation. Genie’s inability to chew solid food and swallow, along with her height and weight are rather the result of her food ration than the aftermath of long-term social isolation. Genie’s amazing initial ability to learn human behaviors from those around her is not surprising, because her ability to perceive and learn from the local environment was not satisfied by the poor environment she lived in for many years. And when her environment was significantly enriched with irritants and stimuli, the mind of Genie had awakened from artificial slumber by the potent stream of new information from her sensory organs. Her ability to copy and took part into the physical actions like dressing are explained well by the initial imprinting that was even more efficient than usually due to the contrast between the emotionally and sensory poor environment she used to live in and new enriched with information and interactions environment she went into. As Genie was found and rescued she immediately became the subject of diversified scientific studies that took significant part of her everyday life. This raises the question – was such intensive study of Genie ethical towards her? Considering the conditions that Genie lived in before she was found, considering the fact that scientists tried to spent with her more time than it was necessary to carry out current tests in order to build a sense of family to the girl that never knew what a family is before, it is possible to say that interactions with scientists were beneficial to Genie. She immediately started to advance in a lot of things she never had a single chance to learn before. She had found people that took care of her and emulated the family to her. And whereas the studies she was subjected to had accompanied her interactions with people and were intended to find out if Genie had retained her ability to learn and socialize and how did her long isolation from society affected her, it is possible to say that such an social symbiosis between socially deprived child and scientists is perfectly acceptable. Scientists quickly found out that, despite the long time spent in environment harsh and deprived both of information and emotions, Genie had retained ability and desire for learning and manifested this ability and eager for learning very quickly after being transferred into more favorable environment. This is quite natural. The young organism with inviolate ability to study and learn her local neighborhood, being transferred from the conditions that disfavored any investigative activity to the conditions that encourage observation and learning, started to overtake the lack of information about the local environment. This is perfectly normal because it is natural to any mammal to explore his local environment to find out where the safe places are and where the places to feed and places to be avoided located. This is an instinctive set of actions that guarantees the organism better adaptation to this local environment and, therefore, better chances to survive. To explore one’s local neighborhood is instinctive, and human child is not immune to these instincts. But in humans the ability to learn and the need to explore his neighborhood is expressed much more than in any other mammal, even in other Primates, thus creating more eminent appetite for learning. But the single need for learning for a human is not enough. Need for learning and appropriate conditions to satisfy this need are important of course, but these factors are enough to learn only physical and emotional aspects of human life. As to more abstract components, for example, ability to speak certain language correctly, putting the words into the logical order in accordance with rules of the language, there are more conditions needed, some of them quite specific. Coming back to Genie example: â€Å"One of the last tests †¦ measured what parts of her brain were active as she conducted different kinds of tasks. †¦ There was almost no left brain activity. Her tests looked similar to tests of children who had to have their left brains removed. † (Ward, 2007) This shows how important is socialization in development of activities that are build on logic and that are physiologically bound to activity of the left hemisphere of the brain. On the example of Genie it becomes clear that early socialization is the key to normal development of intellectual skills based on left brain activity, and the deficit of social interactions in these early years can lead to irreversible underdevelopment of skills vitally important to contemporary human. References: 1. Ward, Andrew. (2007). Genie, a modern-day Wild Child. Retrieved September 15, 2008 from http://www. feralchildren. com/en/showchild. php? ch=genie